At Feels Like July, every product you see (and fall a little bit in love with) starts with a seedling of an idea from someone with a story, a dream, and a whole lot of...

Joy doesn’t have to be big, loud, or saved for the weekends. Sometimes, it shows up in the smallest of rituals—a 2 minute-breathing exercise in the morning or a short gratitude practice before bedtime. At...

We live in a world where shopping is quick, easy, just a few taps away and that can be kind of amazing. The convenience of it all is addictive for sure! We believe that there’s...

Hi, I’m Aaina — founder of Feels Like July. If you’ve found your way here, welcome. I would love to tell you a bit more about what this space is and why it exists. We...