Intentional Goods That Spark Joy, Support Small Makers, and Celebrate You
At Feels Like July, we believe the things you surround yourself with should do more than just fill a space—they should fill your life with meaning. That’s why we curate beautifully made, small-batch goods from independent makers who pour heart into every detail. Whether you’re treating yourself or finding the perfect gift, our collection is here to help you slow down, savor the moment, and support mindful living—without sacrificing joy.
It all started with a dream to break free
After having worked in the tech industry for over 15 years, our founder, Aaina found herself burnt out and craving to step into a career that was more fulfilling and allowed her to get back to her creative roots. After a visit to Amsterdam and many sleepless nights dreaming of a life in which she could be more intentional with her life and surround herself with more joy, she decided to take the leap. Back in December 2024, she quite her full time job to start Feels Like July.
Our mission
To bring more joy and calmness into your life
We've curated our products keeping this very basic but often overlooked principle in mind. Our belief is that if we can spend just a few moments everyday, consciously or sub-consciously surrounded by objects, people, experiences we love, we’ll end up in a much calmer, happier state.
Uplift independent brands and creators
We want to put a giant spotlight on artists, creators, brands that are passionate about what they do. This, in turn, means that you’re able to shop on a smaller scale which helps our wonderful creators AND is better for the environment in a myriad ofways.
Bring you products that are versatile and made to last
Sustainability is top of mind for us. Our products are made by independent artists and brands and because of this they’re higher quality, made with the best materials, and therefore, last longer so you can use these gorgeous yet functional products for years and years to come.
What our wonderful customers are saying
We love lighting incense sticks in the mornings, especially on weekends, and this holder has been the perfect addition in our living room. Beautiful color and the quality of the holder is amazing!
Bought our Knot Incense Holder
This vase is so cute. I was looking for a small vase to display flowers from our garden. I'm not big on flower arrangements, so I needed something small to bring in some color into our neutral colored kitchen. It's just what I needed!
Bought our Glossy Mini Apple Vase
I absolutely love this Handcrafted Hummingbird Oyster Shell Trinket Dish! The attention to detail is stunning—the delicate hummingbird design, the elegant gold leaf trim, and the natural beauty of the shell itself make it a perfect accent piece. Each dish is truly one-of-a-kind, and the craftsmanship shines through.
Bought our Hummingbird Oyster Trinket Dish
