We live in a world where shopping is quick, easy, just a few taps away and that can be kind of amazing. The convenience of it all is addictive for sure! We believe that there’s real joy in treating yourself, finding that perfect gift, or discovering a new favorite thing that brings you peace, calm, happiness. But here’s the deal: when your purchases are chosen with intentionality—when they mean something—that’s where the magic lies.

So, what is intentional shopping?

Intentional shopping is about making conscious and purposeful choices. It means choosing what truly aligns with your values and lifestyle—rather than being driven by impulse or outside pressure.

If you’re trying to shop (or live) more intentionally, ask yourself, Does this bring me joy? Does it fit in with my values? Am I excited to use it, wear it, or gift it?

We’re not saying that intentional shopping is about perfection or buying only what you absolutely need all the time. Rather, it’s about choosing things that align with your principles and the kind of world you want to live in.

At Feels Like July, we think of intentional shopping as choosing with heart. For us, this means picking pieces for you that reflect your style, support your values, and add joy to your life—not just your shelves. It’s not about saying no to things you love. It’s about saying yes to the ones that truly matter.

Why it feels more fulfilling

When you shop intentionally, you don’t just fill your home—you fill your life. Every item becomes something you love, not just something you grabbed because there’s been so much thought put into curating and buying it. You end up with less clutter, fewer regrets, and more things that make you smile when you use them. It’s definitely a more fulfilling, rewarding feeling.

The ripple effects of your choices

Here’s the other beautiful part: when you shop intentionally, you’re often supporting someone else’s dream.

At Feels Like July, every product we carry comes from a small business or independent maker. These are real people—artists, craftspeople, creatives—who pour love and care into everything single thing they make.

So when you buy that handcrafted mug or thoughtfully made candle, you’re not just adding something special to your life. You’re helping someone else keep doing what they love. That’s the kind of chain reaction we’re here for!

We’re here to make it easy

We know life is busy. You don’t always have time to scroll through a hundred websites or deep-dive into a maker’s story before making a purchase.

That’s why we created Feels Like July—a curated space filled only with products that pass our joy test: Are they beautiful? Are they made with care? Do they help you savor life a little more?

Every item in our shop is chosen intentionally, so you can shop that way too—without the overwhelm.

Ready to give it a try?

You don’t have to overhaul your whole life to start shopping with intention. Start small. Swap one everyday item for something that feels more meaningful. The next time you’re about to buy something, pause and ask yourself:

Does this bring joy? Does it support something I care about?

The more you ask, the more aligned your choices feel—and trust us, your space (and your soul) will thank you.